Winnipeg Jazz Fest 2022

According to JazzWinnipeg.com, "Jazz Winnipeg is a charitable, non-profit organization promoting the art of jazz and creative music through concert presentations and community engagement. As the producer of the annual TD Winnipeg International Jazz Festival, as well as concerts and workshops throughout the year, Jazz Winnipeg is a vibrant and essential organization dedicated to enriching Winnipeg's cultural community". Like every other festival held in Winnipeg during summertime, Winnipeg Jazz Fest 2022 was full of amazing jazz bands and wonderful live shows.
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The purpose of this assignment is to create a totally new branding and persona to promote the 2022 Winnipeg Jazz Fest. To bring out the spirit and energy of Jazz Fest, I decided to design a few jazz instruments into the posters and billboards: the cello, saxophone, piano, trumpet and a set of drums. These are the familiar jazz instruments to people who have heard about jazz. These instruments created effective design elements that will draw more attention from the audience at first glance. With the funky retro colours, such as red, orange, earth and fire colours, they did their job to bring out the Jazz Fest’s energy in the Exchange District.